Oct 12, 2024
In this Protrusive Dental Podcast episode, Nipun Kathuria interviews Lea McGurk, Managing Director at MGK Business. Lea shares her diverse background in journalism, law, and business development and discusses her approach to managing small to medium-sized dental labs. Explore the strategic importance of transparency and communication in building trust with customers and partners in the dental industry.
Discover how Lea's strategies for sales, digital marketing, and strategic partnerships enhance business development within the clear aligners market. This conversation also covers how smaller labs can leverage advanced dental technology, such as industrial printers, to produce clear aligners more efficiently and compete with larger brands like Invisalign.
Lea and Nipun also discuss the importance of orthodontic training programs, personalized customer engagement, and the utilization of data analytics to identify areas for improvement and reduce costs in aligner production. They touch on future to explore topics of inclusivity, diversification, and sustainability in the dental industry.
Ideal for dental students, dental technicians, and orthodontists interested in cosmetic dentistry and advanced orthodontic solutions, this episode provides valuable insights into operational efficiency and market opportunities in the dynamic field of clear aligners.