Revolutionising dental practice with the new Doctor App ➚
No commitment needed
Cases per Team Member
10–15 ➝ 30–40 weekly
Delivery Time
7+ ➝ 3–4 days
Reprint Rate
Fewer errors, reduced by half
Introduction
Aqua Aligner is a leading clear aligner manufacturer serving dentists and orthodontists across the MENA region. Like many fast-growing startups, they faced operational chaos, fragmented communication, and slow turnaround times, making scaling a challenge.
In partnership with Smile Genius, Aqua Aligner transformed its entire operational workflow by adopting a centralised, user-friendly SaaS platform that streamlined case management, improved communication, and supported rapid scaling.
The Challenge: Managing Chaos in a Growing Startup
Before Smile Genius, Aqua Aligner’s operations were fragmented:
Orders scattered across emails, WhatsApp, and spreadsheets.
Communication delays between internal teams and clinicians caused missed or delayed cases.
Manual tracking increased errors, reprints, and turnaround times.
Small teams were overwhelmed trying to manage volume while maintaining quality.
Dr. Marwa discovered Smile Genius while searching for a streamlined, reliable solution. What stood out was the platform’s ability to connect treatment planning, communication, and case tracking in one place, without manual bottlenecks.
“Smile Genius immediately felt different. I could see all the details I needed in one platform – it was clear, accurate, and easy to use.”
Dr. Marwa Kodmany,
Dentist & Commercial Leader, Aqua Aligner
The Smile Genius Solution
Smile Genius offered Aqua Aligner an integrated workflow that addressed their pain points:
Central Hub: All case data in one cloud-based portal, accessible to operations, production, planning, sales, and clinicians.
Frictionless Onboarding: Doctors approve cases via desktop or mobile, no training needed.
Real-Time Communication: Unified messaging for internal teams and clinicians.
Analytics Dashboards: Track approvals, productivity, and doctor engagement.
Automated Reminders: Reduce patient no-shows and improve follow-ups.
Implementation & Adoption
Doctors onboarded seamlessly via email invites and began using the portal immediately.
In-app guides provided step-by-step assistance, reducing confusion.
Smile Genius’s customer success team offered fast, ongoing support.
“The onboarding was seamless. Our doctors praised how intuitive the system is, a huge relief compared to past platforms requiring lengthy training sessions.”
Dr. Marwa Kodmany,
Dentist & Commercial Leader, Aqua Aligner
“One team member now manages more than double the cases with fewer mistakes. Real-time tracking helped us identify inactive doctors and re-engage them effectively, boosting revenue and retention.”
Dr. Marwa Kodmany,
Dentist & Commercial Leader, Aqua Aligner
With Smile Genius, Aqua Aligner is:
Expanding into the US, UK, and European markets.
Scaling remote doctor approvals worldwide.
Using analytics for predictive insights and optimisation.
“Our vision is to become a multinational brand, competing with industry giants. Smile Genius gives us the technology backbone to make that happen.”
Dr. Marwa Kodmany,
Dentist & Commercial Leader, Aqua Aligner
Smile Genius enables dental professionals like Dr. Marwa to overcome the communication and workflow challenges that slow down aligner treatments. By simplifying the case management process and ensuring accuracy at every step, Smile Genius helps labs and dentists deliver better outcomes with confidence.
Ready to Transform Your Lab?
Streamline operations, scale faster, and keep doctors engaged.
